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"DESIGNED BY RIDERS"

Authenticity through heritage: Founded in Germany in 1988, TSG set out to develop protection gear, which skateboarders would really want to wear. Mission completed: TSG's helmets and pads revolutionized the industry, the brand's strong commitment to marketing and sponsorship became a role model in the business.

The TSG quality and design soon gained popularity among American skaters, encouraging the brand to sign with a US distributor in 1996. In 1999, TSG entered the snowboard market with their skate-style snowboard helmets introducing a totally new look to the world of winter sports.

Former Santa Cruz Snowboards R&D and team manager, Swiss Ruedi Herger, became TSG's new product and brand manager in 2004. Aiming for a more intense brand development and bigger product portfolio, he started to explore other sports markets, such as mountain biking, BMX, wakeboarding and skiing. About a year later Herger and partners bought out the brand and relocated the company's headquarters and design lab to Zurich, Switzerland.

Today, TSG International AG is one of the world's most comprehensive international suppliers and distributors of skateboard, bike, snowboard, ski and wakeboard safety gear. Backpacks, accessories and a small apparel line complete the program.

"Designed by riders" has always been in the DNA of TSG: In a constant quest for innovation and improvement, the brand strongly cooperates with their team riders. The R&D masterminds fuse the riders' skills and hands-on knowledge with their decades of experience in product development to create superior protection gear for the ultimate in safety and style.

Company logo helmets are also part of the TSG philosophy: Shortly after in 1999, Tony Hawk signed his TSG helmet to thank the brand for protecting him in a major crash, the company launched the Tony Hawk and Mike Vallely signature pro models. Convinced of the performance of TSG's safety products, various brands came to ask for company logo helmets with unique individual graphic designs, among them Santa Cruz, Alien Workshop, Zero Foundation, Element, Oakley and Zimtstern.

Leadership in standards and certification: TSG uses only state-of-the-art technologies and premium materials to make sure the products deserve their customers' trust. After going through design, development and testing, all helmets, pads, protective pants and back protectors are certified by an officially authorized laboratory. Each TSG protective product meets the European Community directives for personal protective clothing and is in full compliance with directive 89 / 686 /CEE.

To learn more about TSG, please visit: www.ridetsg.com.


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